Data insights & consumer analyses
Understanding and Using Real-Time Data
Our data insights & consumer analyses provide you with profound insights into market mechanisms and buying behavior. By using specialized tools such as the Price and Shopper Monitor, you can identify optimization potential along the entire customer journey — data-based, precise and practical.
Precise Target Group Targeting with Data Insights
Our data insights enable data-based segmentation and analysis of buying behavior — from price perception to product range preferences to repurchase rates. This not only makes it easier to plan cashback campaigns, but also to tailor them precisely to relevant target groups.
Activation & sales boost through cashback
Cashback campaigns are a strong incentive to make a purchase decision and create immediate conversion effects. In combination with the insights obtained, product placements, offer dates and communication channels can be specifically optimized for performance.
Lasting impact and measurable learnings
By combining real-time data from receipts, brochures, barcodes and user feedback, the effect of the cashback campaign is comprehensible in all dimensions. In this way, not only short-term campaign successes can be derived, but also long-term learnings for product range strategy and customer loyalty.
marktguru Leistungen
Digitale und crossmediale Lösungen für nachhaltigen Markterfolg
Digital brochures & offers
Increase frequency and sales in your branches with targeted offers. Present your products right where consumers make their purchase decisions.
Cashback — The performance booster for brands & industry
Activates consumers directly and increases sales at the POS. Enables a verifiable increase in ROI through measurable transactions.
Premium digital advertising formats
Push notifications — directly address the relevant target group.
Teasers & highlight placements — Showcase the brand prominently on marktguru.
Fullpage Takeover & Premium Display Ads — Maximum visibility with high-impact formats.
Co-branded TV campaigns (ProSiebenSat.1 PULS 4)
Combine digital advertising with TV coverage for maximum visibility.
Presence on wide-ranging TV channels for sustainable brand perception.
Co-branded social media
Use data-based storytelling for targeted targeting.
Encourage interaction and brand loyalty with precise social engagement.