Munich, May 24, 2023. marktguru gets top-class market expertise for its data insights business
to the side. To this end, the Munich-based smart shopping specialist has founded an expert advisory board and
Harald Melwisch appointed as first member.

The new panel of experts, which includes renowned specialists from industry, market research and retail
, Marktguru should advise and assist in establishing its innovative data insights portfolio in particular.
Data Insights combines high-quality consumer and retail insights. With products based on it, such as PRICE Monitor
and SHOPPER Monitor provide the market with novel planning and control tools that enable retailers and
Enable manufacturers to optimize their pricing and product range strategies with effective results. The still young division
is one of marktguru's central pillars of innovation and is one of the company's strategic growth areas.

Market guru Harald Melwisch was able to win over as the first member of the advisory board. Melvish spent a total of almost 30 years in the global
Consumer goods industry, most recently as Chief Digital Officer for the DACH region at Unilever and CEO Unilever Austria.
The sought-after manager and digital change expert has been active primarily as a consultant in the data-driven business since 2019. In the marktguru advisory board
With his expertise, he will address topics such as industry development and go-to-market and support them with his first-class network.

“High-quality market, competition and consumer data is always becoming a
more relevant success factor. Here, we want to be one of the leading providers of appropriate business intelligence solutions on the market
position,” explains Patrick Dainese, managing director of marktguru Germany. “Harald Melwisch's start as mentor and
A member of the Advisory Board is an important step on this path. His extensive experience in the FMCG world as well as in the areas of data and marketing
and technology are a big win for us and in the sustainable establishment of this body, which is intended to provide us with significant support. ”

And Harald Melwisch explains: “Marktguru has a high-class treasure trove of data in his hands, which, when bundled into suitable
products and offerings for both industry and retail can offer unrivalled added value in terms of insights and targeting. ”

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About marktguru

marktguru is the specialist for powerful shopper marketing solutions and operator of the smart shopping app of the same name,
It is one of the most frequently used digital services in German-speaking countries.

As a market designer in the digitization of supply communication in industry and trade and an innovative 360-degree solution partner
For drive-to-store marketing, marktguru not only provides manufacturers and retailers with its own mobile reach, but also access to
one of the widest reaching and most attractive consumer groups in Germany: Through its native integration into the marketing portfolio
Seven.One Media GmbH offers marktguru an exclusive multi-screen media offering, with up to 60 million consumers
can be reached on a monthly basis, and provides its customers with a wide range of target group-specific campaign mechanics.
The marktguru portfolio is rounded off by innovative data products that provide retailers and manufacturers on the basis of high-quality
Consumer and retail insights enable result-effective optimizations of their pricing and product range strategies in accordance with data protection regulations.

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